M3M India has partnered with luxury watchmaker Jacob & Co to develop an ultra-luxury branded residential project in Noida, investing 2,100 crore in this landmark venture. Located on a prime six-acre land parcel acquired through a Noida Authority auction, the project is poised to set new benchmarks in luxury living across India's most dynamic real estate market.

The development will feature 3, 4, and 5 BHK luxury residences priced between 14 crore and 25 crore, with apartments selling at 35,000 per sq ft-the highest price launch in Noida to date. Phase 1 will deliver 150 branded residences, followed by about 100 ultra-luxury serviced apartments in Phase 2, with completion expected within three years.

M3M India's promoter, Pankaj Bansal, emphasized the company's aim to elevate the standard of luxury homes, while Jacob Arabo, chairman of Jacob & Co, called the partnership a hallmark of setting new standards for ultra-luxury living. With strong connectivity to Delhi, Noida's business district, and the upcoming Jewar Airport, this project is expected to generate revenue of 3,500 crore, highlighting the growing appetite for branded residences in India's luxury real estate segment.

Already a major player with 57 projects delivered or under development, M3M India's collaboration with Jacob & Co represents a strategic move that blends elite branding with unmatched real estate quality, redefining experiential luxury for discerning homebuyers.

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